SaaS Pricing Strategy Workbook

Charge in a way that makes customer growth valuable.

Work through your value metric, packaging and pricing choices.

Value metricPackagingPricing researchExpansion
Toolkit
Value metricProductQuant / Your Product DNA

A better next decision.
A clearer reason behind it.

  1. 01

    Connect the bill to customer value.

  2. 02

    Make packaging choices with a clearer rationale.

  3. 03

    Test pricing assumptions before committing.

Apply it to your product

Get beyond the broad advice.

Use these questions to make the problem specific before choosing another tactic.

  1. 01

    What grows as the customer succeeds?

  2. 02

    Which capabilities belong in each package?

  3. 03

    How does the price affect adoption and margin?

How to use it

Understand the problem.
Work through the decision.

An independent working resource focused on value metric, packaging, pricing research.

Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.

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Early access

Know when it’s ready.

Get an update when SaaS Pricing Strategy Workbook opens in the new learning library.

Pricing and final inclusions will be published before sales open. Joining the list is free.

Jake McMahonProduct strategy. Analytics. Content. Sales.