Course · Early access
Product DNA + GTM DNA
Build a growth strategy your product can support.
Product DNAGTM DNAAlignmentGrowth motion
Explore course The learning library
A clearer product.
A more deliberate
path to growth.
Find the course or working tool for the decision in front of you, from the first useful outcome to pricing, retention and your next market.
13 courses and toolkits
Toolkit · Early access
SaaS Product DNA Toolkit
Stop borrowing a growth playbook that doesn’t fit.
PricingActivationRetentionExpansion
Explore toolkit Guide · Early access
Product DNA Methodology
Understand the choices behind the growth motion.
Product structureTeam alignmentStrategy
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Toolkit · Early access
AI Feature Strategy Framework
Build the AI feature that deserves to exist.
Problem fitData readinessTrustBuild vs buyAI economics
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Toolkit · Early access
SaaS Churn Diagnosis Playbook
Find out why customers leave before choosing the fix.
Churn diagnosisEarly signalsRetentionInterventions
Explore toolkit Toolkit · Early access
Product Analytics Event Taxonomy Builder
Track the events your next decision depends on.
Event taxonomyAnalyticsTracking planData quality
Explore toolkit Toolkit · Early access
Growth Execution Toolkit
Keep the right work moving after the strategy meeting.
ExperimentsWeekly cadencePrioritizationAccountability
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Toolkit · Early access
JTBD/Kano Workshop System
Give every roadmap priority a customer reason.
JTBDKanoCustomer researchPrioritization
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Toolkit · Early access
SaaS Onboarding Teardown Kit
Find the friction between signup and first value.
OnboardingActivationFirst valueUser journeys
Explore toolkit Toolkit · Early access
PLG Scorecard & Optimization Kit
Check the system behind self-serve growth.
PLGSelf-serveActivationExpansion
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Toolkit · Early access
SaaS Pricing Strategy Workbook
Charge in a way that makes customer growth valuable.
Value metricPackagingPricing researchExpansion
Explore toolkit Toolkit · Early access
SaaS CI Framework
Turn competitor watching into better decisions.
Competitive intelligencePositioningPricingMarket signals
Explore toolkit Toolkit · Early access
SaaS Persona Canvas
Build a customer profile that changes the roadmap.
BehaviorBuyer vs userCustomer jobsAdoption
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