Your Product DNAby ProductQuant

Learning libraryToolkit

Product Analytics Event Taxonomy Builder

Track the events your next decision depends on.

Create a shared tracking language for engineering, product and growth.

Event taxonomyAnalyticsTracking planData quality
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Toolkit
Event taxonomyProductQuant / Your Product DNA

A better next decision.
A clearer reason behind it.

  1. 01

    Give engineering and product one tracking language.

  2. 02

    Connect events to business questions.

  3. 03

    Reduce ambiguity in the numbers.

Apply it to your product

Get beyond the broad advice.

Use these questions to make the problem specific before choosing another tactic.

  1. 01

    Which decisions should the tracking answer?

  2. 02

    What counts as the event, and when does it fire?

  3. 03

    Which properties make the result useful?

How to use it

Understand the problem.
Work through the decision.

An independent working resource focused on event taxonomy, analytics, tracking plan.

Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.

Try the free team diagnostic →

Early access

Know when it’s ready.

Get an update when Product Analytics Event Taxonomy Builder opens in the new learning library.

Pricing and final inclusions will be published before sales open. Joining the list is free.

Jake McMahonProduct strategy. Analytics. Content. Sales.

Keep connecting the dots.