Product DNA + GTM DNA

Build a growth strategy your product can support.

Find the friction between your product and growth plan. Build a shared profile, choose your market and turn findings into decisions.

Product DNAGTM DNAAlignmentGrowth motion
Course
Product DNAProductQuant / Your Product DNA

A better next decision.
A clearer reason behind it.

  1. 01

    Agree on the structural facts.

  2. 02

    Find the mismatches behind stalled growth.

  3. 03

    Choose a market and motion that fit.

Apply it to your product

Get beyond the broad advice.

Use these questions to make the problem specific before choosing another tactic.

  1. 01

    Where do product, engineering and revenue disagree?

  2. 02

    Which customers can adopt the product today?

  3. 03

    What evidence should determine the next decision?

How to use it

Understand the problem.
Work through the decision.

The planned course combines six modules and 18 lessons with profiles, practical exercises and a decision plan.

Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.

Try the free team diagnostic →

Early access

Know when it’s ready.

Get an update when Product DNA + GTM DNA opens in the new learning library.

Pricing and final inclusions will be published before sales open. Joining the list is free.

Jake McMahonProduct strategy. Analytics. Content. Sales.