Your Product DNAby ProductQuant

Learning libraryToolkit

JTBD/Kano Workshop System

Give every roadmap priority a customer reason.

Understand customer needs and turn them into product priorities.

JTBDKanoCustomer researchPrioritization
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Toolkit
JTBDProductQuant / Your Product DNA

A better next decision.
A clearer reason behind it.

  1. 01

    Find the jobs behind feature requests.

  2. 02

    Separate essentials from differentiators.

  3. 03

    Build a roadmap argument the team can defend.

Apply it to your product

Get beyond the broad advice.

Use these questions to make the problem specific before choosing another tactic.

  1. 01

    What makes the customer look for an alternative?

  2. 02

    Which outcomes are genuinely underserved?

  3. 03

    Is this feature essential, distinctive or low value?

How to use it

Understand the problem.
Work through the decision.

An independent working resource focused on jtbd, kano, customer research.

Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.

Try the free team diagnostic →

Early access

Know when it’s ready.

Get an update when JTBD/Kano Workshop System opens in the new learning library.

Pricing and final inclusions will be published before sales open. Joining the list is free.

Jake McMahonProduct strategy. Analytics. Content. Sales.

Keep connecting the dots.