Course · Early access
Product DNA + GTM DNA
Build a growth strategy your product can support.
Product DNAGTM DNAAlignmentGrowth motion
Explore course Product DNA Methodology
Understand the choices behind the growth motion.
Connect your product’s structure with the way it grows.
Product structureTeam alignmentStrategy
Product structure
ProductQuant / Your Product DNA
ProductQuant / Your Product DNAA better next decision.
A clearer reason behind it.
- 01
Give the team a shared language.
- 02
Separate structural facts from aspirations.
- 03
Connect product decisions to commercial choices.
Apply it to your product
Get beyond the broad advice.
Use these questions to make the problem specific before choosing another tactic.
- 01
What has to be true for this motion to work?
- 02
Which facts does the team interpret differently?
- 03
Where is the strategy fighting the product?
How to use it
Understand the problem.
Work through the decision.
An independent working resource focused on product structure, team alignment, strategy.
Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.
Try the free team diagnostic →Early access
Know when it’s ready.
Get an update when Product DNA Methodology opens in the new learning library.
Pricing and final inclusions will be published before sales open. Joining the list is free.
Jake McMahonProduct strategy. Analytics. Content. Sales.
Get availability updates for Product DNA Methodology.
Just want the diagnostic? Use it now →Keep connecting the dots.
Toolkit · Early access
SaaS Product DNA Toolkit
Stop borrowing a growth playbook that doesn’t fit.
PricingActivationRetentionExpansion
Explore toolkit