Your Product DNAby ProductQuant

Learning libraryToolkit

SaaS CI Framework

Turn competitor watching into better decisions.

Build a clearer picture of alternatives, positioning and competitive choices.

Competitive intelligencePositioningPricingMarket signals
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Toolkit
Competitive intelligenceProductQuant / Your Product DNA

A better next decision.
A clearer reason behind it.

  1. 01

    Filter meaningful moves from market noise.

  2. 02

    Understand changes in alternatives and packaging.

  3. 03

    Decide what deserves a response.

Apply it to your product

Get beyond the broad advice.

Use these questions to make the problem specific before choosing another tactic.

  1. 01

    What changed in the buyer’s alternatives?

  2. 02

    Does this competitor move affect our segment?

  3. 03

    Should it change our pricing, roadmap or message?

How to use it

Understand the problem.
Work through the decision.

An independent working resource focused on competitive intelligence, positioning, pricing.

Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.

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Early access

Know when it’s ready.

Get an update when SaaS CI Framework opens in the new learning library.

Pricing and final inclusions will be published before sales open. Joining the list is free.

Jake McMahonProduct strategy. Analytics. Content. Sales.

Keep connecting the dots.