Course · Early access
Product DNA + GTM DNA
Build a growth strategy your product can support.
Product DNAGTM DNAAlignmentGrowth motion
Explore course SaaS Persona Canvas
Build a customer profile that changes the roadmap.
Connect customer needs, buying roles and adoption constraints.
BehaviorBuyer vs userCustomer jobsAdoption
Behavior
ProductQuant / Your Product DNA
ProductQuant / Your Product DNAA better next decision.
A clearer reason behind it.
- 01
Understand the workflow behind the persona.
- 02
Explain why people hesitate, switch or stay.
- 03
Connect customer needs to product priorities.
Apply it to your product
Get beyond the broad advice.
Use these questions to make the problem specific before choosing another tactic.
- 01
What is this person trying to accomplish?
- 02
Who uses, champions and approves the product?
- 03
What does a successful first outcome look like?
How to use it
Understand the problem.
Work through the decision.
An independent working resource focused on behavior, buyer vs user, customer jobs.
Start with your current assumptions. Compare them with customer behavior. Use the gaps to decide what to change or test.
Try the free team diagnostic →Early access
Know when it’s ready.
Get an update when SaaS Persona Canvas opens in the new learning library.
Pricing and final inclusions will be published before sales open. Joining the list is free.
Jake McMahonProduct strategy. Analytics. Content. Sales.
Get availability updates for SaaS Persona Canvas.
Just want the diagnostic? Use it now →Keep connecting the dots.
Toolkit · Early access
SaaS Product DNA Toolkit
Stop borrowing a growth playbook that doesn’t fit.
PricingActivationRetentionExpansion
Explore toolkit