JTBD Working Sprint

Turn customer jobs into roadmap priorities.

Explore what customers are trying to achieve and where the current experience falls short.

JTBDKanoResearchRoadmap
Work with Jake
JTBDProductQuant / Your Product DNA

Make progress on the problem.
Together.

  1. 01

    Map the work customers hire your product to do.

  2. 02

    Assess the backlog against those jobs.

  3. 03

    Agree on priorities with the people who own them.

Your product on the table

Bring the hard questions.

Use your own customer evidence and product context to work through the decisions that matter.

  1. 01

    What triggers a search for a solution?

  2. 02

    Which important jobs remain underserved?

  3. 03

    Which backlog items change those outcomes?

How we work

Less presenting.
More working through it.

Share the decision you’re facing and the evidence you have. Jake will discuss fit and agree on the scope, format, price and schedule with you.

Your productYour customer evidenceYour decision-makers

Use the session to surface disagreements, assess the evidence and identify the next changes to investigate.

Work with Jake

Bring us the decision.

Tell Jake about your product and what you want to work through.

Scope, pricing and scheduling are agreed before booking. This form sends an enquiry.

Jake McMahonProduct strategy. Analytics. Content. Sales.