PMF Validation

Make the next product bet with stronger evidence.

Turn broad growth symptoms into specific evidence and product decisions.

PMFCustomer evidenceExperimentsGo / no-go
Work with Jake
PMFProductQuant / Your Product DNA

Make progress on the problem.
Together.

  1. 01

    Make the product-market assumptions explicit.

  2. 02

    Combine behavioral and customer evidence.

  3. 03

    Choose what to validate before investing further.

Your product on the table

Bring the hard questions.

Use your own customer evidence and product context to work through the decisions that matter.

  1. 01

    Which hypothesis matters most to the business?

  2. 02

    What evidence supports or contradicts it?

  3. 03

    What would make us change direction?

How we work

Less presenting.
More working through it.

Share the decision you’re facing and the evidence you have. Jake will discuss fit and agree on the scope, format, price and schedule with you.

Your productYour customer evidenceYour decision-makers

Use the session to surface disagreements, assess the evidence and identify the next changes to investigate.

Work with Jake

Bring us the decision.

Tell Jake about your product and what you want to work through.

Scope, pricing and scheduling are agreed before booking. This form sends an enquiry.

Jake McMahonProduct strategy. Analytics. Content. Sales.